[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blocks:v4:Page:home:default":3},{"success":4,"data":5,"seo":568},true,[6,17,86,108,332,350,358,485,560],{"id":7,"type":8,"order":9,"is_active":4,"title":10,"description":10,"link":10,"config":11},"Page:home:home-001","sections_promo_video",0,null,{"video":12,"poster":13},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002F2026\u002F03\u002F09\u002Fc01068afdced74524ec0bbf8fbff650d\u002Fvideo.webm",{"url":14,"srcset":15,"conversions":16},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002F2026\u002F03\u002F09\u002Ff7d12236ce7946258631f10b268c814d\u002Fposter.webp","",{"original":14},{"id":18,"type":19,"order":20,"is_active":4,"title":10,"description":10,"link":10,"config":21},"Page:home:home-002","sections_related_services",1,{"title":22,"services":23},"Our services",[24,32,40,48,56,64,70,78],{"link":25,"slug":26,"image":27,"title":30,"description":31},"\u002Fservices\u002Fhair-extensions","hair-extensions",{"url":28,"srcset":15,"conversions":29},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002F2026\u002F03\u002F14\u002F7b956e45072e0e452c08b8346f5e04a2\u002Fs1-cropped.png",{"original":28},"Premium hair extensions","\u003Cp>Blend flawlessly with your own hair, adding length, density, or both without compromising comfort or movement. We work exclusively with \u003Cstrong>pure, natural slavic hair\u003C\u002Fstrong> for the most seamless, natural-looking result.\u003C\u002Fp>",{"link":33,"slug":34,"image":35,"title":38,"description":39},"\u002Fservices\u002Fscalp-wellness","scalp-wellness",{"url":36,"srcset":15,"conversions":37},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002F2026\u002F03\u002F14\u002F65a0b24e540b009de43870ce1e832c62\u002Fs2-cropped.png",{"original":36},"Scalp wellness","\u003Cp>Removes dead cells, oil and product build-up, and cleans the pores around the hair roots. This revitalizing process \u003Cstrong>stimulates blood circulation, promotes healthier hair growth\u003C\u002Fstrong>, and strengthens each strand from the root.\u003C\u002Fp>",{"link":41,"slug":42,"image":43,"title":46,"description":47},"\u002Fservices\u002Flength-wellness","length-wellness",{"url":44,"srcset":15,"conversions":45},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002F2026\u002F03\u002F14\u002F1942aea43958aa43cc7ae3eb7c360d2b\u002Fs3-cropped.png",{"original":44},"Length wellness","\u003Cp>Intensive repair program designed for damaged, weak, or over-processed hair. Unlike surface treatments, it penetrates deep into the hair fiber, \u003Cstrong>restoring strength, elasticity, and natural shine\u003C\u002Fstrong> from within.\u003C\u002Fp>",{"link":49,"slug":50,"image":51,"title":54,"description":55},"\u002Fservices\u002Ftokio-inkarami","tokio-inkarami",{"url":52,"srcset":15,"conversions":53},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002F2026\u002F03\u002F14\u002Fbc8a5f76019b7f7f957ce599d20b98e9\u002Fs4-cropped.png",{"original":52},"Japanese deep hair repair","\u003Cp>Designed to deeply repair and fortify damaged or weakened hair. Using the patented \u003Cstrong>INKARAMI technology\u003C\u002Fstrong>, it rebuilds keratin bonds inside the hair fibre, restoring strength, elasticity and shine without adding weight.\u003C\u002Fp>",{"link":57,"slug":58,"image":59,"title":62,"description":63},"\u002Fservices\u002Fhair-spa-rituals","hair-spa-rituals",{"url":60,"srcset":15,"conversions":61},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002F2026\u002F03\u002F09\u002F7214ab0dd12a3dc58c4a508911f0c1d6\u002F5.png",{"original":60},"Hair SPA rituals","\u003Cp>Complete reset for both scalp and lengths in a single session. Together, these two steps cleanse, rejuvenate, and nourish your hair from root to tip, leaving it lighter, shinier, and noticeably healthier after just one ritual. We offer a wide selection of tailored rituals — including \u003Cstrong>Detox & Rebuild, Balance & Hydrate, Calm & Smooth\u003C\u002Fstrong>, and many others — to meet the unique needs of your hair and scalp.\u003C\u002Fp>",{"link":15,"slug":15,"image":65,"title":68,"description":69},{"url":66,"srcset":15,"conversions":67},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002F2026\u002F03\u002F14\u002Fbe653fefc79d0df96133d507b544d0af\u002Fs6-cropped.png",{"original":66},"Hot smoothing hair treatment","\u003Cp>Use professional formulas to \u003Cstrong>reduce frizz, increase smoothness and create a naturally straighter\u003C\u002Fstrong>, more polished look. All products are formaldehyde-free and carefully selected based on your hair type, condition and previous treatments.\u003C\u002Fp>",{"link":71,"slug":72,"image":73,"title":76,"description":77},"\u002Fservices\u002Fcolouring","colouring",{"url":74,"srcset":15,"conversions":75},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002F2026\u002F03\u002F14\u002F934828df5a27ad71f26faf2a471d5215\u002Fs7-cropped.png",{"original":74},"Hair colouring","\u003Cp>Complete range of services — \u003Cstrong>from global colour and toning to highlights, balayage and complex colour corrections\u003C\u002Fstrong>. Every formula is individually selected based on your hair’s condition and desired shade to ensure a precise, healthy result.\u003C\u002Fp>",{"link":79,"slug":80,"image":81,"title":84,"description":85},"\u002Fservices\u002Fother-services","other-services",{"url":82,"srcset":15,"conversions":83},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002F2026\u002F03\u002F14\u002F62f2ce6d6e4f3ee203e531a806a0eda8\u002Fs8-cropped.png",{"original":82},"Wash and blow dry","\u003Cp>\u003Cstrong>Cleanses and prepares the hair\u003C\u002Fstrong> with a tailored shampoo and mask, creating a smooth, protected base for blow-drying. Delivers a polished finish, with optional Babyliss curls or advanced techniques for added definition.\u003C\u002Fp>",{"id":87,"type":88,"order":89,"is_active":4,"title":10,"description":10,"link":10,"config":90},"Page:home:home-003","sections_distributors",2,{"cards":91,"title":106,"subtitle":107},[92,99],{"link":93,"logo":94,"title":97,"description":98},"\u002Fb2b\u002Ftokio-inkarami",{"url":95,"srcset":15,"conversions":96},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002F2026\u002F03\u002F09\u002F660c0b3231288ea8e2ec79d9ceff1f4f\u002Ftokio-logo.png",{"original":95},"Japanese patented technology","\u003Cp>We not only provide the TOKIO INKARAMI treatment in our salon — we also offer the full professional line \u003Cspan class=\"text-red-800\">for salons to purchase.\u003C\u002Fspan>\u003C\u002Fp>",{"link":100,"logo":101,"title":104,"description":105},"\u002Fb2b\u002Fjaneke",{"url":102,"srcset":15,"conversions":103},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002F2026\u002F03\u002F09\u002F9d04f41da27e04dd9f0628c8b1ebea37\u002Fjaneke-logo.png",{"original":102},"Hair brushes","\u003Cp>We sell Janeke brushes both to \u003Cspan class=\"text-red-800\">individual clients\u003C\u002Fspan> and in wholesale volumes for \u003Cspan class=\"text-red-800\">professional salons.\u003C\u002Fspan>\u003C\u002Fp>","We are official distributors","We work with both wholesale and retail, serving professional stylists as well as individual clients",{"id":109,"type":110,"order":111,"is_active":4,"title":10,"description":10,"link":10,"config":112},"Page:home:home-004","sections_ritual_finder",3,{"items":113,"title":322,"subtitle":323,"typeTabs":324,"blockImage":329},[114,136,151,166,181,196,211,226,241,258,274,290,306],{"image":115,"label":118,"title":118,"shortDesc":119,"typeTabId":9,"recommendations":120,"expandableContent":134,"expandableContent2":135},{"url":116,"srcset":15,"conversions":117},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002F2026\u002F03\u002F12\u002F06c2058cad74fd841c31e81cceefd058\u002Fritual.png",{"original":116},"Dry and rough hair","\u003Cp>Hair feels dry and rough, especially on the ends. It catches on your fingers and never feels truly soft.\u003C\u002Fp>",[121,126,129],{"isCta":4,"title":122,"colSpan":123,"content":124,"linkHref":15,"linkText":125,"serviceSlug":15},"In-studio",false,"\u003Cp>\u003Cspan class=\"text-red-800\">Cold Treatment\u003C\u002Fspan> focused on deep re-hydration and sealing the cuticle so the fibre holds on to moisture instead of losing it to hard water and heating.\u003C\u002Fp>","Book appointment",{"isCta":4,"title":127,"colSpan":123,"content":128,"linkHref":15,"linkText":125,"serviceSlug":15},"Scalp extra","\u003Cp>Healthy scalp = healthy hair. Add a gentle \u003Cspan class=\"text-red-800\">Scalp Peeling Ritual\u003C\u002Fspan> each visit to clear limescale, product build-up and pollution from the roots.\u003C\u002Fp>",{"isCta":123,"title":130,"colSpan":4,"content":131,"linkHref":132,"linkText":133,"serviceSlug":15},"At home","\u003Cp>Moisturising shampoo, rich mask and a leave-in cream or spray chosen by your Persona expert to protect lengths from daily damage such as water, weather, humidity and styling.\u003C\u002Fp>","\u002Fshop","Go to shop","\u003Ch3>How it looks\u003C\u002Fh3>\u003Cp>Ends look frizzy and uneven, the hair shape feels \"fluffy\" rather than polished, and styling doesn't last – it quickly falls back into a dry, matte look.\u003C\u002Fp>\u003Ch3>Why it happens\u003C\u002Fh3>\u003Cp>Frequent washing, hard water, heating\u002Fair-conditioner, rough towel-drying and daily heat tools slowly dehydrate the fibre and leave the cuticle lifted and rough.\u003C\u002Fp>","\u003Ch3>Results you can expect\u003C\u002Fh3>\u003Cul>\u003Cli>After 1 session: Hair feels softer and smoother to the touch, with less roughness on the ends and more natural movement.\u003C\u002Fli>\u003Cli>After a course: Hair holds moisture better, looks less frizzy day to day and feels consistently softer, with fewer \"straw-like\" ends.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>How often\u003C\u002Fh3>\u003Cp>Course of 3–6 sessions every 2–3 weeks, then once every 1–2 months as a lifestyle ritual.\u003C\u002Fp>\u003Ch3>Time per session\u003C\u002Fh3>\u003Cp>1.5–2 hours, depending on hair volume and length.\u003C\u002Fp>\u003Ch3>Good to know\u003C\u002Fh3>\u003Cp>Ideal for both natural hair and extensions. Works beautifully before\u002Fafter haircuts and colour to keep lengths healthy.\u003C\u002Fp>",{"image":137,"label":140,"title":140,"shortDesc":141,"typeTabId":9,"recommendations":142,"expandableContent":149,"expandableContent2":150},{"url":138,"srcset":15,"conversions":139},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002F2026\u002F03\u002F12\u002F09bbd911a2dd1bc4b37a150f2f3ab844\u002Fr2.png",{"original":138},"Colour and bleach-damaged hair","\u003Cp>After highlights, balayage or bleach, hair feels thinner, brittle and \"crispy\" on the ends. It tangles easily and snaps when you brush.\u003C\u002Fp>",[143,145,147],{"isCta":4,"title":122,"colSpan":123,"content":144,"linkHref":15,"linkText":125,"serviceSlug":15},"\u003Cp>\u003Cspan class=\"text-red-800\">Colour & Bleach Rehab\u003C\u002Fspan> – Cold Treatment to rebuild internal bonds, strengthen the fibre and smooth the outer layer so hair feels softer and less fragile.\u003C\u002Fp>",{"isCta":4,"title":127,"colSpan":123,"content":146,"linkHref":15,"linkText":125,"serviceSlug":15},"\u003Cp>Add \u003Cspan class=\"text-red-800\">Scalp Peeling Ritual\u003C\u002Fspan> to gently remove colour, toner and product build-up and to calm any post-colour scalp sensitivity.\u003C\u002Fp>",{"isCta":123,"title":130,"colSpan":4,"content":148,"linkHref":132,"linkText":133,"serviceSlug":15},"\u003Cp>Colour-safe shampoo, repairing mask 1–2 times a week and a heat-protective leave-in recommended by your Persona colour & care expert.\u003C\u002Fp>","\u003Ch3>How it looks\u003C\u002Fh3>\u003Cp>Blonde or coloured lengths look dull, patchy and over-processed, with split or white tips. Hair doesn't fall in a clean shape and tends to frizz around the face.\u003C\u002Fp>\u003Ch3>Why it happens\u003C\u002Fh3>\u003Cp>Lightening and chemical services change the internal structure of the hair, breaking bonds and thinning the cuticle. Over time, frequent colouring without enough care makes the fibre fragile and porous.\u003C\u002Fp>","\u003Ch3>Results you can expect\u003C\u002Fh3>\u003Cul>\u003Cli>After 1 session: Hair feels less brittle and less \"crispy\", with smoother ends and improved manageability.\u003C\u002Fli>\u003Cli>After a course: Stronger, more elastic lengths, better colour reflection, reduced breakage and a healthier-looking blonde or coloured finish.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>How often\u003C\u002Fh3>\u003Cp>Course of 4–6 sessions every 2–3 weeks, especially after big lightening; then every 1–2 months between colour appointments.\u003C\u002Fp>\u003Ch3>Time per session\u003C\u002Fh3>\u003Cp>1.5–2 hours, depending on hair volume and length.\u003C\u002Fp>\u003Ch3>Good to know\u003C\u002Fh3>\u003Cp>Designed to be colour- and bleach-friendly, ideal between appointments and after major transformations. Pairs perfectly with a smart colour plan from your Persona colourist.\u003C\u002Fp>",{"image":152,"label":155,"title":155,"shortDesc":156,"typeTabId":9,"recommendations":157,"expandableContent":164,"expandableContent2":165},{"url":153,"srcset":15,"conversions":154},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002F2026\u002F03\u002F12\u002Fd1e1664a941260b05aebe3d636732faf\u002Fr3.png",{"original":153},"Dull hair with no shine","\u003Cp>Even freshly washed, hair looks flat and matte. It doesn't catch the light and never has that \"glossy finish\" you see in photos.\u003C\u002Fp>",[158,160,162],{"isCta":4,"title":122,"colSpan":123,"content":159,"linkHref":15,"linkText":125,"serviceSlug":15},"\u003Cp>\u003Cspan class=\"text-red-800\">Glass Shine Glow\u003C\u002Fspan> – Cold Treatment that polishes the hair surface, closes the cuticle and boosts light reflection for a mirror-like finish.\u003C\u002Fp>",{"isCta":4,"title":127,"colSpan":123,"content":161,"linkHref":15,"linkText":125,"serviceSlug":15},"\u003Cp>Light \u003Cspan class=\"text-red-800\">Scalp Peeling Ritual\u003C\u002Fspan> to remove pollution and build-up so roots look fresher and the whole hair feels lighter.\u003C\u002Fp>",{"isCta":123,"title":130,"colSpan":4,"content":163,"linkHref":132,"linkText":133,"serviceSlug":15},"\u003Cp>Gentle, moisturising shampoo, a weekly glossing\u002Fshining mask and a lightweight leave-in chosen by your Persona expert so hair shines without feeling oily.\u003C\u002Fp>","\u003Ch3>How it looks\u003C\u002Fh3>\u003Cp>The surface looks cloudy rather than reflective. Colour appears muted, and blow-dries or waves don't have that mirror-like sheen.\u003C\u002Fp>\u003Ch3>Why it happens\u003C\u002Fh3>\u003Cp>Hard water, pollution, product build-up and rough cuticles scatter light instead of reflecting it. Over-washing and harsh shampoos can also strip natural shine.\u003C\u002Fp>","\u003Ch3>Results you can expect\u003C\u002Fh3>\u003Cul>\u003Cli>After 1 session: Noticeable increase in shine, smoother texture and a cleaner, fresher look.\u003C\u002Fli>\u003Cli>After a course: Longer-lasting gloss, more reflective colour and a consistently healthier-looking finish, even between blow-dries.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>How often\u003C\u002Fh3>\u003Cp>Course of 3–4 sessions every 3 weeks, then every 1–2 months as a glow-up ritual before events, trips or new seasons.\u003C\u002Fp>\u003Ch3>Time per session\u003C\u002Fh3>\u003Cp>1.5–2 hours, depending on hair volume and length.\u003C\u002Fp>\u003Ch3>Good to know\u003C\u002Fh3>\u003Cp>Perfect before photoshoots, holidays, weddings and events. Works on all hair types and is safe for coloured hair when adapted.\u003C\u002Fp>",{"image":167,"label":170,"title":170,"shortDesc":171,"typeTabId":9,"recommendations":172,"expandableContent":179,"expandableContent2":180},{"url":168,"srcset":15,"conversions":169},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002F2026\u002F03\u002F12\u002F11fa6e9c26add7fd16d8f5d339cbaeb8\u002Fr4.png",{"original":168},"Thin, see-through ends \u002F hair that won't grow","\u003Cp>Roots are fine, but the last few centimetres look transparent and weak. Hair seems stuck at one length because the ends keep breaking off.\u003C\u002Fp>",[173,175,177],{"isCta":4,"title":122,"colSpan":123,"content":174,"linkHref":15,"linkText":125,"serviceSlug":15},"\u003Cp>\u003Cspan class=\"text-red-800\">Length Saver Programme\u003C\u002Fspan> – Cold Treatment to strengthen the fibre along the lengths, reduce breakage and make ends feel fuller and more substantial.\u003C\u002Fp>",{"isCta":4,"title":127,"colSpan":123,"content":176,"linkHref":15,"linkText":125,"serviceSlug":15},"\u003Cp>\u003Cspan class=\"text-red-800\">Scalp Peeling Ritual\u003C\u002Fspan> to clear follicles of build-up and give new growth a cleaner, healthier base.\u003C\u002Fp>",{"isCta":123,"title":130,"colSpan":4,"content":178,"linkHref":132,"linkText":133,"serviceSlug":15},"\u003Cp>Strengthening shampoo and mask, careful detangling with a brush and using detangling spray recommended by Persona, plus a daily serum on the ends to protect from friction and heat.\u003C\u002Fp>","\u003Ch3>How it looks\u003C\u002Fh3>\u003Cp>Lengths look thin and wispy at the bottom, ponytail feels small, and the outline of the haircut looks \"chewed\" rather than full and solid.\u003C\u002Fp>\u003Ch3>Why it happens\u003C\u002Fh3>\u003Cp>Mechanical damage (brushing, tight hairstyles, rough towels), heat styling and old, grown-out colour all weaken the last few centimetres faster than the root can replace them.\u003C\u002Fp>","\u003Ch3>Results you can expect\u003C\u002Fh3>\u003Cul>\u003Cli>After 1 session: Ends feel less fragile and smoother, with slightly fuller appearance.\u003C\u002Fli>\u003Cli>After a course: Noticeably fewer snapped ends, a stronger outline and better progress towards your target length.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>How often\u003C\u002Fh3>\u003Cp>Course of 4–6 sessions every 3 weeks, then every 1–2 months alongside gentle, regular trims to help you finally reach your target length.\u003C\u002Fp>\u003Ch3>Time per session\u003C\u002Fh3>\u003Cp>1.5–2 hours, depending on hair volume and length.\u003C\u002Fp>\u003Ch3>Good to know\u003C\u002Fh3>\u003Cp>A great choice if you're growing out a bob, recovering after extensions or preparing for new extensions or between refills and want stronger base lengths.\u003C\u002Fp>",{"image":182,"label":185,"title":185,"shortDesc":186,"typeTabId":9,"recommendations":187,"expandableContent":194,"expandableContent2":195},{"url":183,"srcset":15,"conversions":184},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002F2026\u002F03\u002F12\u002F22feb3b915ce528a26523f62a4d2fe9b\u002Fr5.png",{"original":183},"Frizzy, puffy hair that won't stay smooth","\u003Cp>Hair looks big, fluffy and frizzy – especially in UK humidity or after the Underground. It won't stay sleek, even after straightening.\u003C\u002Fp>",[188,190,192],{"isCta":4,"title":122,"colSpan":123,"content":189,"linkHref":15,"linkText":125,"serviceSlug":15},"\u003Cp>\u003Cspan class=\"text-red-800\">Anti-Frizz City Shield\u003C\u002Fspan> – Cold Treatment that calms the cuticle, reduces frizz and gives a smooth, polished outline without changing your natural wave or curl.\u003C\u002Fp>",{"isCta":4,"title":127,"colSpan":123,"content":191,"linkHref":15,"linkText":125,"serviceSlug":15},"\u003Cp>\u003Cspan class=\"text-red-800\">Scalp Peeling Ritual\u003C\u002Fspan> to detox roots from products and sebum so hair is light at the top and smooth through the lengths.\u003C\u002Fp>",{"isCta":123,"title":130,"colSpan":4,"content":193,"linkHref":132,"linkText":133,"serviceSlug":15},"\u003Cp>Professional anti-frizz shampoo and conditioner, a weekly smoothing mask and heat protection before any styler – all selected for your hair type by your Persona specialist.\u003C\u002Fp>","\u003Ch3>How it looks\u003C\u002Fh3>\u003Cp>Halo frizz around the crown, puffiness through the mid-lengths and ends, and a lack of clean shape. Styles drop quickly and lose polish in damp air.\u003C\u002Fp>\u003Ch3>Why it happens\u003C\u002Fh3>\u003Cp>Porous hair absorbs moisture from the air, causing the cuticle to swell and lift. Heat styling without proper protection, older chemical services and humidity all contribute.\u003C\u002Fp>","\u003Ch3>Results you can expect\u003C\u002Fh3>\u003Cul>\u003Cli>After 1 session: Softer, sleeker hair with reduced frizz and a neater overall shape.\u003C\u002Fli>\u003Cli>After a course: More predictable, manageable hair in humidity, smoother silhouette and less time spent re-styling every day.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>How often\u003C\u002Fh3>\u003Cp>Course of 3–5 sessions every 3 weeks, then every 1–2 months as your regular frizz-control reset.\u003C\u002Fp>\u003Ch3>Time per session\u003C\u002Fh3>\u003Cp>1.5–2 hours, depending on hair volume and length.\u003C\u002Fp>\u003Ch3>Good to know\u003C\u002Fh3>\u003Cp>Does not permanently straighten the hair – ideal if you want to keep your natural wave or curl, just in a more polished, controlled version.\u003C\u002Fp>",{"image":197,"label":200,"title":200,"shortDesc":201,"typeTabId":9,"recommendations":202,"expandableContent":209,"expandableContent2":210},{"url":198,"srcset":15,"conversions":199},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002F2026\u002F03\u002F12\u002F2d38b4601e269bf96d98f6f882125d06\u002Fr6.png",{"original":198},"Tangled, knotty hair and constant breakage","\u003Cp>Hair mats at the nape, forms knots after every wash and breaks when you try to brush it. You feel you're losing length every time you detangle.\u003C\u002Fp>",[203,205,207],{"isCta":4,"title":122,"colSpan":123,"content":204,"linkHref":15,"linkText":125,"serviceSlug":15},"\u003Cp>\u003Cspan class=\"text-red-800\">Soft Detangle Ritual\u003C\u002Fspan> – Cold Treatment to smooth and fill the fibre so hair glides more easily and is less likely to form tight knots.\u003C\u002Fp>",{"isCta":4,"title":127,"colSpan":123,"content":206,"linkHref":15,"linkText":125,"serviceSlug":15},"\u003Cp>\u003Cspan class=\"text-red-800\">Scalp Peeling Ritual\u003C\u002Fspan> to remove styling residue and sebum that can make roots clump together.\u003C\u002Fp>",{"isCta":123,"title":130,"colSpan":4,"content":208,"linkHref":132,"linkText":133,"serviceSlug":15},"\u003Cp>Slip-enhancing conditioner and mask, detangling spray and the right brush and technique for your hair type, all selected by your Persona expert.\u003C\u002Fp>","\u003Ch3>How it looks\u003C\u002Fh3>\u003Cp>The hair looks messy quickly, especially underneath. Knots and tiny tangles appear along the lengths, and the ends look chewed and uneven.\u003C\u002Fp>\u003Ch3>Why it happens\u003C\u002Fh3>\u003Cp>Porous, rough cuticles and lack of slip make the hairs grab onto each other. Tight collars, scarves, sleeping with loose hair and wrong brushes all increase mechanical stress.\u003C\u002Fp>","\u003Ch3>Results you can expect\u003C\u002Fh3>\u003Cul>\u003Cli>After 1 session: Easier detangling with less pulling, hair feels smoother and more slippy.\u003C\u002Fli>\u003Cli>After a course: Fewer knots and mats, visibly reduced breakage and better length retention over time.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>How often\u003C\u002Fh3>\u003Cp>Course of 3–5 sessions every 2–3 weeks, then every 1–2 months to keep hair manageable and reduce mechanical damage.\u003C\u002Fp>\u003Ch3>Time per session\u003C\u002Fh3>\u003Cp>1.5–2 hours, depending on hair volume and length.\u003C\u002Fp>\u003Ch3>Good to know\u003C\u002Fh3>\u003Cp>Especially helpful for long, fine hair, curly\u002Fwavy textures and extension wearers, where tangling can quickly lead to unnecessary breakage.\u003C\u002Fp>",{"image":212,"label":215,"title":215,"shortDesc":216,"typeTabId":9,"recommendations":217,"expandableContent":224,"expandableContent2":225},{"url":213,"srcset":15,"conversions":214},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002F2026\u002F03\u002F12\u002Fe3d4a0c904bc90f77e2bbe6bd3cc190e\u002Fr7.png",{"original":213},"Heavy, coated hair from product & city build-up","\u003Cp>Hair feels coated and lifeless – clean for a day, then suddenly flat and heavy. Dry shampoo, styling products and London air seem to sit on top of the hair.\u003C\u002Fp>",[218,220,222],{"isCta":4,"title":122,"colSpan":123,"content":219,"linkHref":15,"linkText":125,"serviceSlug":15},"\u003Cp>\u003Cspan class=\"text-red-800\">City Detox Reset\u003C\u002Fspan> – Cold Treatment to deeply cleanse lengths from product, silicone and pollution, followed by targeted repair or hydration.\u003C\u002Fp>",{"isCta":4,"title":127,"colSpan":123,"content":221,"linkHref":15,"linkText":125,"serviceSlug":15},"\u003Cp>Deep yet gentle \u003Cspan class=\"text-red-800\">Scalp Peeling Ritual\u003C\u002Fspan> to reset the roots, remove dry shampoo residue and help the scalp breathe.\u003C\u002Fp>",{"isCta":123,"title":130,"colSpan":4,"content":223,"linkHref":132,"linkText":133,"serviceSlug":15},"\u003Cp>Occasional detox\u002Fclarifying shampoo (as advised by your Persona expert) plus simple, high-quality styling products in smaller, smarter amounts.\u003C\u002Fp>","\u003Ch3>How it looks\u003C\u002Fh3>\u003Cp>Roots fall flat, lengths lack movement and shine, and the hair can look a bit \"greasy and dry at the same time\" – oily roots with dull, dry ends.\u003C\u002Fp>\u003Ch3>Why it happens\u003C\u002Fh3>\u003Cp>Layering silicones, styling products, dry shampoo and pollution particles creates a film on the hair. Hard water adds mineral build-up, making products harder to rinse away.\u003C\u002Fp>","\u003Ch3>Results you can expect\u003C\u002Fh3>\u003Cul>\u003Cli>After 1 session: Hair feels lighter, fresher and more responsive to styling, with cleaner roots.\u003C\u002Fli>\u003Cli>After a course: Better product absorption, longer-lasting freshness between washes and more natural movement and shine.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>How often\u003C\u002Fh3>\u003Cp>Course of 3–4 sessions every 3 weeks, then every 1–2 months as your regular \"reset\" if you use a lot of styling or live\u002Fwork in central London.\u003C\u002Fp>\u003Ch3>Time per session\u003C\u002Fh3>\u003Cp>1.5–2 hours.\u003C\u002Fp>\u003Ch3>Good to know\u003C\u002Fh3>\u003Cp>Perfect to do before a new care plan, colour change or extensions, so the hair is truly clean and ready to receive treatment.\u003C\u002Fp>",{"image":227,"label":230,"title":230,"shortDesc":231,"typeTabId":9,"recommendations":232,"expandableContent":239,"expandableContent2":240},{"url":228,"srcset":15,"conversions":229},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002F2026\u002F03\u002F12\u002F4c9d3a706d49436fb12a5728b7dfc526\u002Fr8.png",{"original":228},"Weak, stretchy hair after stress or hormonal changes","\u003Cp>Hair feels weaker than it used to, especially when wet. It stretches, loses shape and can feel both dry and limp at the same time.\u003C\u002Fp>",[233,235,237],{"isCta":4,"title":122,"colSpan":123,"content":234,"linkHref":15,"linkText":125,"serviceSlug":15},"\u003Cp>\u003Cspan class=\"text-red-800\">Recovery Balance Ritual\u003C\u002Fspan> – Cold Treatment, balancing strength and moisture according to what your hair can handle right now.\u003C\u002Fp>",{"isCta":4,"title":127,"colSpan":123,"content":236,"linkHref":15,"linkText":125,"serviceSlug":15},"\u003Cp>\u003Cspan class=\"text-red-800\">Scalp Peeling Ritual\u003C\u002Fspan> to refresh the scalp, improve microcirculation and create a healthier base for future growth.\u003C\u002Fp>",{"isCta":123,"title":130,"colSpan":4,"content":238,"linkHref":132,"linkText":133,"serviceSlug":15},"\u003Cp>Gentle scalp-friendly shampoo, balanced strengthening\u002Fmoisturising mask and minimal heat – all personalised by your Persona specialist to your current hair and lifestyle.\u003C\u002Fp>","\u003Ch3>How it looks\u003C\u002Fh3>\u003Cp>Lengths look a little \"tired\" and flat, with less volume and definition. Styles don't last, and hair can look frizzy yet lifeless at once.\u003C\u002Fp>\u003Ch3>Why it happens\u003C\u002Fh3>\u003Cp>Stress, illness, medication or hormonal changes (postpartum, peri-menopause, etc.) can affect the hair growth cycle and the quality of the fibre, leaving it more fragile and less resilient.\u003C\u002Fp>","\u003Ch3>Results you can expect\u003C\u002Fh3>\u003Cul>\u003Cli>After 1 session: Softer, calmer hair with a more balanced feel – less \"crispy\" and less limp.\u003C\u002Fli>\u003Cli>After a course: Gradual improvement in texture, better resilience when wet, and hair that feels stronger and easier to manage day to day.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>How often\u003C\u002Fh3>\u003Cp>Course of 4–6 sessions every 3 weeks, then every 1–2 months as part of a long-term recovery plan, adjusted as your hair improves.\u003C\u002Fp>\u003Ch3>Time per session\u003C\u002Fh3>\u003Cp>1.5–2 hours, depending on hair volume and length.\u003C\u002Fp>\u003Ch3>Good to know\u003C\u002Fh3>\u003Cp>Works beautifully alongside medical or nutritional support (if advised by your doctor) as an external, cosmetic recovery plan for the hair and scalp.\u003C\u002Fp>",{"image":242,"label":245,"title":246,"shortDesc":247,"typeTabId":20,"recommendations":248,"expandableContent":256,"expandableContent2":257},{"url":243,"srcset":15,"conversions":244},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002F2026\u002F03\u002F13\u002Ffd5839df4d0fc407a206607f4a5e0c88\u002Fr1.png",{"original":243},"Dry & flaky","Dry & Flaky Scalp","\u003Cp>Scalp feels tight, dry or itchy, with small white flakes on roots, parting or clothes. Hair can look dull and rough, even if you use masks and oils.\u003C\u002Fp>",[249,251,254],{"isCta":4,"title":122,"colSpan":4,"content":250,"linkHref":15,"linkText":125,"serviceSlug":15},"\u003Cp>\u003Cspan class=\"text-red-800\">Scalp diagnosis\u003C\u002Fspan>, then \u003Cspan class=\"text-red-800\">gentle detox\u003C\u002Fspan> + \u003Cspan class=\"text-red-800\">anti-dandruff peeling\u003C\u002Fspan> to remove dry flakes, followed by a soothing, hydrating scalp wellness ritual and relaxing massage. We finish with a professional \u003Cspan class=\"text-red-800\">leave-in scalp treatment\u003C\u002Fspan>.\u003C\u002Fp>\u003Cp>Duration: 1–1.5 hours.\u003C\u002Fp>",{"isCta":4,"title":252,"colSpan":123,"content":253,"linkHref":15,"linkText":125,"serviceSlug":15},"Extras","\u003Cp>If desired, we can add a moisturising length treatment to nourish mid-lengths and ends.\u003C\u002Fp>",{"isCta":123,"title":130,"colSpan":123,"content":255,"linkHref":132,"linkText":133,"serviceSlug":15},"\u003Cp>Your Persona expert will recommend a professional shampoo for dry\u002Fflaky scalp, a soothing scalp lotion\u002Ftonic (if necessary) and a hydrating mask for lengths to keep results between visits.\u003C\u002Fp>","\u003Ch3>Persona recommendation\u003C\u002Fh3>\u003Cp>\u003Cspan class=\"text-red-800\">Scalp diagnosis\u003C\u002Fspan>, then \u003Cspan class=\"text-red-800\">gentle detox\u003C\u002Fspan> + \u003Cspan class=\"text-red-800\">anti-dandruff peeling\u003C\u002Fspan> to remove dry flakes, followed by a soothing, hydrating scalp wellness ritual and relaxing massage. We finish with a professional \u003Cspan class=\"text-red-800\">leave-in scalp treatment\u003C\u002Fspan>.\u003C\u002Fp>\u003Cp>\u003Cstrong>Duration:\u003C\u002Fstrong> 1–1.5 hours.\u003C\u002Fp>","\u003Ch3>How often\u003C\u002Fh3>\u003Cul>\u003Cli>Active flaking: every 7–10 days, course of 3–5 sessions.\u003C\u002Fli>\u003Cli>After active phase: every 3–4 weeks as part of your hair-care routine.\u003C\u002Fli>\u003C\u002Ful>",{"image":259,"label":262,"title":263,"shortDesc":264,"typeTabId":20,"recommendations":265,"expandableContent":272,"expandableContent2":273},{"url":260,"srcset":15,"conversions":261},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002F2026\u002F03\u002F13\u002F040e37152be7dcbfc008ad7783fe10bb\u002Fr2.png",{"original":260},"Oily & heavy","Oily & Built-Up Scalp","\u003Cp>Roots get greasy quickly, hair looks \"dirty\" soon after washing, or never feels truly clean because of dry shampoo, styling products, hard water or pollution.\u003C\u002Fp>",[266,268,270],{"isCta":4,"title":122,"colSpan":4,"content":267,"linkHref":15,"linkText":125,"serviceSlug":15},"\u003Cp>\u003Cspan class=\"text-red-800\">Scalp analysis\u003C\u002Fspan>, then \u003Cspan class=\"text-red-800\">deep detox\u003C\u002Fspan> + \u003Cspan class=\"text-red-800\">purifying peeling\u003C\u002Fspan> to clear excess oil, product build-up and impurities from follicles, followed by a balancing scalp wellness ritual.\u003C\u002Fp>\u003Cp>Duration: 1–1.5 hours.\u003C\u002Fp>",{"isCta":4,"title":252,"colSpan":123,"content":269,"linkHref":15,"linkText":125,"serviceSlug":15},"\u003Cp>We can add a lightweight treatment for lengths to keep mid-lengths and ends hydrated without weighing roots down.\u003C\u002Fp>",{"isCta":123,"title":130,"colSpan":123,"content":271,"linkHref":132,"linkText":133,"serviceSlug":15},"\u003Cp>Your Persona expert will select a scalp-balancing shampoo, a light detox tonic or lotion for roots, and lightweight conditioner\u002Fmask for lengths only, to support oil control without drying the scalp.\u003C\u002Fp>","\u003Ch3>Persona recommendation\u003C\u002Fh3>\u003Cp>\u003Cspan class=\"text-red-800\">Scalp analysis\u003C\u002Fspan>, then \u003Cspan class=\"text-red-800\">deep detox\u003C\u002Fspan> + \u003Cspan class=\"text-red-800\">purifying peeling\u003C\u002Fspan> to clear excess oil, product build-up and impurities from follicles, followed by a balancing scalp wellness ritual.\u003C\u002Fp>\u003Cp>\u003Cstrong>Duration:\u003C\u002Fstrong> 1–1.5 hours.\u003C\u002Fp>","\u003Ch3>How often\u003C\u002Fh3>\u003Cul>\u003Cli>For very oily scalp \u002F heavy build-up: every 2 weeks, course of 3–4 sessions.\u003C\u002Fli>\u003Cli>Maintenance: every 4 weeks or before colour\u002Fextension services.\u003C\u002Fli>\u003C\u002Ful>",{"image":275,"label":278,"title":279,"shortDesc":280,"typeTabId":20,"recommendations":281,"expandableContent":288,"expandableContent2":289},{"url":276,"srcset":15,"conversions":277},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002F2026\u002F03\u002F13\u002Fd45b02820d0debe70977caeef0d4fe58\u002Fr3.png",{"original":276},"Sensitive & irritated","Sensitive & Irritated Scalp","\u003Cp>Scalp easily reacts with redness, burning or itching after colour, styling or tight hairstyles. It may feel sore or tender even when you just touch or brush it.\u003C\u002Fp>",[282,284,286],{"isCta":4,"title":122,"colSpan":4,"content":283,"linkHref":15,"linkText":125,"serviceSlug":15},"\u003Cp>\u003Cspan class=\"text-red-800\">Delicate scalp diagnosis\u003C\u002Fspan>, followed by a very gentle detox and micro-peeling (if suitable) and a calming, anti-irritation scalp wellness ritual with soothing formulas. We avoid aggressive massage and finish with a protective scalp serum.\u003C\u002Fp>\u003Cp>Duration: 1–1.5 hours.\u003C\u002Fp>",{"isCta":4,"title":252,"colSpan":123,"content":285,"linkHref":15,"linkText":125,"serviceSlug":15},"\u003Cp>As an option, we add a soft, nourishing length treatment that doesn't irritate the scalp.\u003C\u002Fp>",{"isCta":123,"title":130,"colSpan":123,"content":287,"linkHref":132,"linkText":133,"serviceSlug":15},"\u003Cp>Your Persona expert will recommend ultra-gentle, fragrance-controlled shampoo, a soothing scalp serum and non-irritating care for lengths, plus personal advice on styling and drying to avoid extra stress to the scalp.\u003C\u002Fp>","\u003Ch3>Persona recommendation\u003C\u002Fh3>\u003Cp>\u003Cspan class=\"text-red-800\">Delicate scalp diagnosis\u003C\u002Fspan>, followed by a very gentle detox and micro-peeling (if suitable) and a calming, anti-irritation scalp wellness ritual with soothing formulas. We avoid aggressive massage and finish with a protective scalp serum.\u003C\u002Fp>\u003Cp>\u003Cstrong>Duration:\u003C\u002Fstrong> 1–1.5 hours.\u003C\u002Fp>","\u003Ch3>How often\u003C\u002Fh3>\u003Cul>\u003Cli>For active sensitivity: every 3–4 weeks, course of 3 sessions.\u003C\u002Fli>\u003Cli>Ongoing care: every 4–6 weeks or before\u002Fafter colour services as a protective ritual.\u003C\u002Fli>\u003C\u002Ful>",{"image":291,"label":294,"title":295,"shortDesc":296,"typeTabId":20,"recommendations":297,"expandableContent":304,"expandableContent2":305},{"url":292,"srcset":15,"conversions":293},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002F2026\u002F03\u002F13\u002F4d73c71d7ea7662ce50dcd36add705de\u002Fr4.png",{"original":292},"Thinning & shedding","Thinning & Shedding Hair","\u003Cp>You notice more hair in the brush or shower, your ponytail feels lighter, and the parting looks wider. Hair doesn't feel as dense and strong as before.\u003C\u002Fp>",[298,300,302],{"isCta":4,"title":122,"colSpan":4,"content":299,"linkHref":15,"linkText":125,"serviceSlug":15},"\u003Cp>\u003Cspan class=\"text-red-800\">Scalp and hair consultation\u003C\u002Fspan>, then detox + precise scalp peeling to gently clear follicles, followed by a targeted scalp wellness ritual with stimulating and strengthening concentrates.\u003C\u002Fp>\u003Cp>Duration: 1–1.5 hours.\u003C\u002Fp>",{"isCta":4,"title":252,"colSpan":123,"content":301,"linkHref":15,"linkText":125,"serviceSlug":15},"\u003Cp>We often combine this with a repairing length treatment to reduce breakage mid-length and ends, supporting the overall fullness of the hair.\u003C\u002Fp>",{"isCta":123,"title":130,"colSpan":123,"content":303,"linkHref":132,"linkText":133,"serviceSlug":15},"\u003Cp>Your Persona expert will build a home programme with a gentle scalp shampoo, targeted scalp tonic\u002Fserum for daily or regular use, and strengthening care for lengths to reduce breakage and support visible density.\u003C\u002Fp>","\u003Ch3>Persona recommendation\u003C\u002Fh3>\u003Cp>\u003Cspan class=\"text-red-800\">Scalp and hair consultation\u003C\u002Fspan>, then detox + precise scalp peeling to gently clear follicles, followed by a targeted scalp wellness ritual with stimulating and strengthening concentrates.\u003C\u002Fp>\u003Cp>\u003Cstrong>Duration:\u003C\u002Fstrong> 1–1.5 hours.\u003C\u002Fp>","\u003Ch3>How often\u003C\u002Fh3>\u003Cul>\u003Cli>Intensive care: every 2–3 weeks, course of 4–6 sessions.\u003C\u002Fli>\u003Cli>Maintenance: every 4–6 weeks as a long-term scalp wellness routine.\u003C\u002Fli>\u003C\u002Ful>",{"image":307,"label":310,"title":311,"shortDesc":312,"typeTabId":20,"recommendations":313,"expandableContent":320,"expandableContent2":321},{"url":308,"srcset":15,"conversions":309},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002F2026\u002F03\u002F13\u002F03f2e91e8ec07800b131cf93f09b1636\u002Fr5.png",{"original":308},"Needs Detox & Deep Clean","Scalp Detox & Deep Clean","\u003Cp>Scalp feels \"clogged\" or heavy from frequent styling, dry shampoo, city pollution or hard water. Hair looks flat at the root and loses freshness quickly.\u003C\u002Fp>",[314,316,318],{"isCta":4,"title":122,"colSpan":4,"content":315,"linkHref":15,"linkText":125,"serviceSlug":15},"\u003Cp>\u003Cspan class=\"text-red-800\">In-depth scalp check\u003C\u002Fspan>, then detox and deep-cleansing peeling to reset the scalp environment, followed by a refreshing scalp wellness ritual and relaxing massage.\u003C\u002Fp>\u003Cp>Duration: 1–1.5 hours.\u003C\u002Fp>",{"isCta":4,"title":252,"colSpan":123,"content":317,"linkHref":15,"linkText":125,"serviceSlug":15},"\u003Cp>We recommend combining this with a tailored length treatment (moisture, repair or shine) to leave the whole hair feeling renewed.\u003C\u002Fp>",{"isCta":123,"title":130,"colSpan":123,"content":319,"linkHref":132,"linkText":133,"serviceSlug":15},"\u003Cp>Your Persona expert will suggest a mild detox or clarifying shampoo (used correctly and not too often), plus everyday shampoo and care for your scalp type, and mask\u002Fleave-in for lengths so the result of the detox lasts longer.\u003C\u002Fp>","\u003Ch3>Persona recommendation\u003C\u002Fh3>\u003Cp>\u003Cspan class=\"text-red-800\">In-depth scalp check\u003C\u002Fspan>, then detox and deep-cleansing peeling to reset the scalp environment, followed by a refreshing scalp wellness ritual and relaxing massage.\u003C\u002Fp>\u003Cp>\u003Cstrong>Duration:\u003C\u002Fstrong> 1–1.5 hours.\u003C\u002Fp>","\u003Ch3>How often\u003C\u002Fh3>\u003Cul>\u003Cli>Reset \u002F after heavy build-up: every 3–4 weeks.\u003C\u002Fli>\u003Cli>For frequent styling product users: every 4–6 weeks or before major colour\u002Fextension work.\u003C\u002Fli>\u003C\u002Ful>","Find your ritual","Choose your concern and get personalized care recommendations:",[325,327],{"id":9,"label":326},"Hair",{"id":20,"label":328},"Scalp",{"url":330,"srcset":15,"conversions":331},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002F2026\u002F03\u002F12\u002Fb8a5b34d11298b5cb4e10062f2644189\u002Fritual.png",{"original":330},{"id":333,"type":334,"order":335,"is_active":4,"title":10,"description":10,"link":10,"config":336},"Page:home:home-005","sections_wholesale_grid",4,{"image":337,"title":340,"imageAlt":15,"firstBlock":341,"secondBlock":346},{"url":338,"srcset":15,"conversions":339},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002F2026\u002F03\u002F13\u002F9920701bf161248ffa5021210f11dc86\u002Fwhosale-cropped.png",{"original":338},"Luxury slavic hair wholesale",{"title":342,"content":343,"linkHref":344,"linkText":345,"badgeText":15},"Professionals","\u003Cp>Top-quality extensions for salons\u003C\u002Fp>","\u002Fb2b","Learn more",{"title":347,"content":348,"ctaType":349,"linkHref":344,"linkText":345},"Direct clients","\u003Cp class=\"font-light\">Perfect hair, delivered to you\u003C\u002Fp>","link",{"id":351,"type":352,"order":353,"is_active":4,"title":10,"description":10,"link":10,"config":354},"Page:home:home-006","sections_about_text",5,{"title":355,"bgClass":356,"content":357},"About Persona","bg-gray-50","\u003Cp>At Persona, beauty begins with health. We believe that true beauty is impossible without balance, care, and inner harmony.\u003C\u002Fp>\u003Cp>Every technique and service in our salon is designed to restore, strengthen, and maintain absolutely healthy, beautiful hair. Our philosophy combines advanced trichology, professional expertise, and a deep wellness approach — creating a unique space where beauty and health exist in perfect synergy.\u003C\u002Fp>\u003Cp>From the design of the interior to the sensory experience of each visit, everything in Persona is aimed at helping you relax, recharge, and feel renewed. This is more than a salon — it's a place where science meets aesthetics, and self-care becomes a daily ritual of well-being.\u003C\u002Fp>",{"id":359,"type":360,"order":361,"is_active":4,"title":10,"description":10,"link":10,"config":362},"Page:home:home-007","sections_faq",6,{"tabs":363,"title":481,"images":482},[364,393,404,421,435,446,457,466],{"tabTitle":30,"content":365},[366,369,372,375,378,381,384,387,390],{"title":367,"text":368},"What hair do you use?","We work exclusively with premium, natural Slavic human hair.",{"title":370,"text":371},"Will extensions damage my natural hair?","Not when weight, placement, maintenance and aftercare are correct - we prioritise hair health and comfort.",{"title":373,"text":374},"How often will I need maintenance?","Typically every 1-2 months, depending on hair growth, the extension method and your home routine.",{"title":376,"text":377},"Is itching or tightness normal after extensions?","A mild adjustment period can happen in the first 7-10 days. If it continues, we'll check placement and tension.",{"title":379,"text":380},"How do I know how much hair I need?","We confirm the method plus grams\u002Fsections at your consultation, based on your hair and desired result.",{"title":382,"text":383},"Can I swim or work out with extensions?","Yes - secure the hair (for example, a braid), rinse after swimming, and dry the attachment area properly.",{"title":385,"text":386},"Do you reuse hair at refit?","Often yes - if the hair condition is still excellent, we can reuse it via our Refill system after assessment.",{"title":388,"text":389},"When should I book Scalp Peeling and Cold Treatment if I wear hair extensions?","Scalp Peeling every 3-4 weeks. Cold Treatment is ideal at each maintenance\u002Frefit (or when lengths feel dry).",{"title":391,"text":392},"Can I have Scalp Peeling while wearing extensions?","Yes - we cleanse the scalp and partings around attachments, without disturbing bonds or tapes.",{"tabTitle":38,"content":394},[395,398,401],{"title":396,"text":397},"What is Scalp Peeling, and who is it for?","A professional scalp cleanse to lift build-up, oil and flakes - ideal if your scalp feels itchy, heavy or irritated.",{"title":399,"text":400},"How often should I have Scalp Peeling?","Maintenance: every 1-1.5 months. Course: every 7-10 days short-term if there's active build-up\u002Fflaking.",{"title":402,"text":403},"Does Scalp Peeling help with shedding?","It can help when shedding is linked to build-up or scalp inflammation. If shedding is sudden or heavy, we'll advise next steps.",{"tabTitle":46,"content":405},[406,409,412,415,418],{"title":407,"text":408},"Cold vs hot treatments - what's the difference?","Cold Treatment repairs and strengthens without straightening. Hot treatments are for smoothing\u002Fstraighter finish.",{"title":410,"text":411},"What hair is it best for?","Dry, damaged, bleached, over-styled or breaking hair.",{"title":413,"text":414},"What's best for London hard water hair?","Usually Scalp Peeling plus Cold Treatment - remove build-up first, then repair the lengths.",{"title":416,"text":417},"Can I book Cold Treatment after colouring?","Yes - we time it to support the hair after colour and minimise dryness.",{"title":419,"text":420},"Is one session enough?","One session can help, but a course recommended by your specialist gives the best long-term results.",{"tabTitle":54,"content":422},[423,426,429,432],{"title":424,"text":425},"What makes it special?","It repairs hair internally using patented keratin bonding technology.",{"title":427,"text":428},"Can I do Tokio Inkarami after colouring?","Yes - it's ideal for coloured\u002Fbleached hair when you want deep repair and shine.",{"title":430,"text":431},"Is Tokio Inkarami a 'cold' treatment?","Yes - it's repair-focused and won't change your natural texture.",{"title":433,"text":434},"How long does the result last?","Results last longer with a course (every 4-5 weeks) and the right aftercare.",{"tabTitle":62,"content":436},[437,440,443],{"title":438,"text":439},"What is a Hair SPA Ritual at Persona?","A combined appointment: Scalp Peeling for roots plus Cold Treatment for lengths.",{"title":441,"text":442},"Is it suitable for a sensitive scalp?","Yes - fully customised to your scalp and comfort level.",{"title":444,"text":445},"Can I have Hair SPA Rituals with extensions?","Yes - we keep everything extension-safe and adapt the technique around attachments.",{"tabTitle":447,"content":448},"Hot smoothing hair treatments",[449,451,454],{"title":407,"text":450},"Hot Smoothing reduces frizz and makes hair straighter. Cold treatments focus on repair and strength.",{"title":452,"text":453},"Do you offer formaldehyde-free hot smoothing?","Yes - our Hot Smoothing Hair Treatments are formaldehyde-free.",{"title":455,"text":456},"Can I colour and do a Hot Smoothing treatment on the same day?","Sometimes, case by case - but we usually recommend around 14 days between for best hair condition.",{"tabTitle":458,"content":459},"Colouring",[460,463],{"title":461,"text":462},"Can I do Cold Treatment after colouring?","Yes - Cold Treatment or Tokio can be planned after colour to support shine and strength.",{"title":464,"text":465},"Can I colour and do Hot Smoothing on the same day?","Occasionally, but it depends on hair condition. Spacing them by about 14 days is usually best.",{"tabTitle":467,"content":468},"Aftercare & home routine",[469,472,475,478],{"title":470,"text":471},"Which brush is best for extensions?","An extension-safe detangling brush - we recommend Janeke for gentle brushing and home blow-dries.",{"title":473,"text":474},"How should I dry my hair with extensions?","Dry the root and attachment area properly - avoid leaving the base damp.",{"title":476,"text":477},"Can I use oils with extensions?","Yes - only on mid-lengths and ends. Keep oils away from bonds\u002Ftapes.",{"title":479,"text":480},"Which products do you recommend?","A personalised routine for scalp plus lengths, based on your hair, colour history, and lifestyle in London.","FAQ",[483,484],"\u002Fimg\u002Fcontent\u002Ffaq-1.webp","\u002Fimg\u002Fcontent\u002Ffaq-2.webp",{"id":486,"type":487,"order":488,"is_active":4,"title":10,"description":10,"link":10,"config":489},"Page:home:home-008","sections_branches",7,{"tabs":490,"title":559,"bgClass":356,"subtitle":15},[491,523],{"label":492,"locations":493,"instagram":500},"United Kingdom",[494],{"title":495,"address":496,"addressLink":15,"phone":497,"phoneLink":498,"schedule":499,"image":15,"showBookButton":4},"Persona London","83 Kinnerton Street, Knightsbridge, SW1X 8ER, London","+44 7762 136556","tel:+447762136556","Monday: 09:00 - 18:00 | Tuesday: 09:00 - 18:00 | Wednesday: 09:00 - 18:00 | Thursday: 09:00 - 18:00 | Friday: 09:00 - 18:00 | Saturday: 10:00 - 16:00 | Sunday: By appointment",{"handle":501,"link":502,"subscribers":15,"buttonText":503,"images":504},"persona.london","https:\u002F\u002Finstagram.com\u002Fpersona.london","Follow us",[505,508,511,514,517,520],{"url":506,"srcset":15,"conversions":507},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002Fcountry-instagram\u002Fc9da8c70-dbfe-47b6-aca7-cbe19db45c0c.webp",[],{"url":509,"srcset":15,"conversions":510},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002Fcountry-instagram\u002F5fe73c76-1670-4aab-ae75-acd18cfd19e7.webp",[],{"url":512,"srcset":15,"conversions":513},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002Fcountry-instagram\u002F10c1cb7e-cf82-4d4b-ac25-1fafb786ebca.webp",[],{"url":515,"srcset":15,"conversions":516},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002Fcountry-instagram\u002F4c66d470-17f7-448b-a8ee-7175b67c83b6.webp",[],{"url":518,"srcset":15,"conversions":519},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002Fcountry-instagram\u002Fe3983de2-b662-4bd2-a5d0-b3fe1210d85f.webp",[],{"url":521,"srcset":15,"conversions":522},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002Fcountry-instagram\u002Fe2af8884-8646-4fb5-be64-541ccb91f135.webp",[],{"label":524,"locations":525,"instagram":537},"Egypt",[526,532],{"title":527,"address":528,"addressLink":15,"phone":529,"phoneLink":530,"schedule":531,"image":15,"showBookButton":4},"Persona Sheikh Zayed","Sheikh Zayed, Arkan Plaza Mall, Sky floor","+20 123 4505855","tel:+201234505855","Monday: 10:30 - 18:30 | Tuesday: 10:30 - 18:30 | Wednesday: 10:30 - 18:30 | Thursday: 10:30 - 18:30 | Friday: 10:30 - 18:30 | Saturday: By appointment | Sunday: By appointment",{"title":533,"address":534,"addressLink":15,"phone":535,"phoneLink":536,"schedule":531,"image":15,"showBookButton":4},"Persona New Cairo","New Cairo, Midtown Mall, Floor 2","+20 11 16365150","tel:+201116365150",{"handle":538,"link":539,"subscribers":15,"buttonText":503,"images":540},"hair.extension.treatment.cairo","https:\u002F\u002Fwww.instagram.com\u002Fhair.extension.treatment.cairo",[541,544,547,550,553,556],{"url":542,"srcset":15,"conversions":543},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002Fcountry-instagram\u002F5fd0b788-bd34-4a19-aac5-4a59385804d3.webp",[],{"url":545,"srcset":15,"conversions":546},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002Fcountry-instagram\u002F320a144c-fa42-4dad-bafd-cdab56d4f826.webp",[],{"url":548,"srcset":15,"conversions":549},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002Fcountry-instagram\u002F7412a052-77e2-4786-a88c-2b0b1f82a1b9.webp",[],{"url":551,"srcset":15,"conversions":552},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002Fcountry-instagram\u002Fe00143a7-c0a8-412e-9f28-11ef0082d949.webp",[],{"url":554,"srcset":15,"conversions":555},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002Fcountry-instagram\u002Fcb41ac45-dc01-4116-9c6f-4cd520ff634c.webp",[],{"url":557,"srcset":15,"conversions":558},"https:\u002F\u002Fapi.personahair.co\u002Fstorage\u002Fcountry-instagram\u002F4e805c8c-7109-4e7f-abb6-ebf845c739b1.webp",[],"Branches",{"id":561,"type":562,"order":563,"is_active":4,"title":10,"description":10,"link":10,"config":564},"Page:home:home-009","sections_cta",8,{"title":565,"subtitle":566,"buttonText":567},"Find your personalised hair care routine","Discover a care ritual crafted just for you — gentle, effective, and thoughtfully curated. Because we care.","Book your experience",{"title":569,"description":570},"Persona","Beauty begins with health. Premium hair extensions, scalp wellness, and personalised care."]